Ideation

Innovate at

Light Speed

A typical brainstorming looks like this: Get everybody into a room, tell them to come up with bold ideas and then systematically shoot them down until everyone hates everything.

Let us take away the pain and juice up the results. Our approach to ideation is to create a system for abundance, instill a 'yes and' mindset and then to align on the most resonant human truths that go several steps deeper than the obvious.

Need help pressure testing a product idea? Need 20 more viable product ideas? Or did you need help understanding why your team isn't living up to its potential? Uncovering your business' raison d'etre?

We leverage our years of consumer research and brand insight experience to help your team get Closer to the Truth (not the 2013 Cher album, the actual Truth.)

(But if you want, we can play Cher music while we innovate.)

We believe great insights come from:
> Deep listening
> Egoless curiosity
> A willingness to be proven wrong
> Not just the connecting of dots, but examining what shape the connections are taking

The difference between a useable idea that sounds good and something game-changing is as wide as an ocean. Good ideas keeps us afloat, but great ideas propel us forward. Stuck with the same old same old? Or, feel like you're losing your competitive advantage in a quickly evolving world? You're probably operating off old truths and aging insights. Let us brush off the dust and get your team excited about a bold new direction.

The Truffle Hunt (Half Day or Full Day)

Great ideas are all around us, but it takes connecting the dots of human behavior, market trends, reams of data, and future forecasts to uncover actionable human truths. In our Truffle Hunt, we engage participants in collaborative exercises to pressure test ideas, dig deep into market trends, and uncover confidence for moving forward.

Participants will learn how to:

> Unlock the inner meaning of dull data points
> Ideate at light speed with a focus on abundance
> Understand consumer or employee needs on a deeper level
> Embue confidence in decision-making based on insights discovered